How Did You Write This Book?

Tiego: My book is about organizing and researching the creative process. At some points i would get stuck, you know, like you do when you taken on any big creative project. And then as i'm looking at my notes and my content, i would be like, o wait. What if i used my own advice? Tiego: People really estimate how much what they think is a single task is really a project rit. For me, blying new headphones is like a research project.