Lifter could mean so many different things and you can tie it into your work as well. I think that I fight for my user by learning that I'm not them. And I try to become them, put myself in their shoes literally and consider who they are. First hand experience with a problem has to be the best way to start designing a great product.
Ling Lim inspires us to be relentless in our pursuit of the person we want to become. She teaches us to create products that connect with our users and their lives by becoming them as much as possible. She challenges us to not sacrifice the sentimental quality of a product when we design for it […]