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The Importance of Level Four Cultures
In a world where we are gaining more and more impersonal interface, people tend to go out the internet as sort of a shotgun approach. So when I work with organizations and corporations my goal with them is to create level four cultures. They tend to be extremely successful because you have highly loyal populations of employees that aren't going to find this in most companies. You have consumers that the business interfaces with that can feel authentic care of the business transactional aspects without it seeming like it's merely an economic exchange.