6min chapter

Bloomberg Businessweek cover image

The Elevator Pitch for Female VC Funding

Bloomberg Businessweek

CHAPTER

Building Brand Loyalty in Beauty

This chapter explores the growth of a beauty brand, focusing on the critical role of customer retention and the balance between online and offline retail. It also discusses the impact of social media on e-commerce, mentorship for women entrepreneurs, and how platforms like Instagram are fostering community and visibility through initiatives like the Elevator Pitcher series.

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