Nik Sharma, known as the D2C guy, has built three service-based companies that lead some of the largest brands in the industry, including Hint water, Feastables, Judy, Bacardi, and Caraway.
Sharma discusses his experiences with high-level brands and how they are breaking out of their reliance on platforms like Facebook and Instagram. Sharma suggests that brands should focus on testing TikTok, TV, and sponsored editorial content to gain a secondary presence and build trust with customers.
He emphasizes the importance of having a good product, creating content, and distributing it. Sharma believes that if someone is unable to scale, it is likely due to a deficiency in one of these three areas. Sharma also talks about his personal experiences with starting Sharma Brands and how it evolved into a consulting firm. He advises entrepreneurs to stay focused on their goals and remain consistent in their efforts.
Highlights
Diversification of marketing channels for D2C beyond social media (πΌ)
Testing and investment in TV commercials and CTV for long-lasting secondary presence (πΊ)
Working with consultants to learn about testing, resource & cost lift for TV and making informed decisions (π)
Collaboration with creators and publishers to drive customer acquisition (π€)
Start with Facebook to test and validate content, then lift to other channels like TV (π»)
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