
Gayatri Iyengar - The Art of Storytelling for Managing Stakeholder Relationships
Geeks Who Lead Podcast
00:00
How to Measure the Effectiveness of Storytelling
Peter Gertrary: You really need to learn whether the stories that you speak are being effective or not. He says monitoring customer feedback and sentiment is a great way for him to judge if he's making an impact. "I feel like there is a wide variety of stakeholders, I feel like the barometer of our effectiveness with each of these groups also varies"
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