This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.
03:38 Why the Troubadour special and how Jordan got the gig
11:34 The role of a marketing manager and director
13:23 The significance of the Troubadour's size and philosophy of who to book
16:57 The state of the live music industry
21:45 Underplays and working directly with artists
26:37 Keeping your pitch emails short and sweet
31:41 Structuring shows deals
34:23 The reality of being an independent venue
36:55 Investigating emerging artists' streaming and social numbers
41:09 How the Troubadour markets their shows
45:52 Does the Troubadour have any outside promoters?
47:04 Predatory pay-to-play venues in LA
54:06 Band merch cuts
57:37 What's on the horizon
1:01:41 Final question
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Connect with Jordan Anderson:
Website: https://troubadour.com
Instagram: https://www.instagram.com/instajands
LinkedIn: https://www.linkedin.com/in/jordancanderson
Instagram: https://twitter.com/thetroubadour
Twitter: https://twitter.com/thetroubadour
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
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