What We Really Need for YouTube Podcasts

YouTube is testing a test feature that would allow users to create a measure podcast in YouTube studio. Google should take a page fully out of Apple's delegated delivery book for this process, says John Defterios. By allowing publishers to submit their RSS feed to YouTube, YouTube can pull in all the core data needed from the hosting platform. Audio ads as we know them today absolutely cannot work on YouTube since each episode is cached directly in their platform.