Navigating Economic Slowdowns: Strategies for Summer Success
Business Lunch
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Strategies for Countering Summer Slowdown in Business
This chapter provides various tactics for businesses to navigate economic slowdowns during the summer season, including simplifying offers for single decision-makers, encouraging investments with future benefits, and leveraging passive consumption trends. Strategies such as bundling products/services, acquiring other businesses, and forming partnerships are discussed as opportunities for growth during slow periods. The importance of maintaining marketing efforts, addressing deferred maintenance, and enhancing transferable value in the company is emphasized to prepare for future growth.
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