Is Amazon Selling an Amazon?

We werent on amazon untill 18, and then i think that's the year that amazon won. So it's like 25 % of all searches just start on amazon now for products. Amazon sales were down year over year but their advertising revenue was up 16%. They're going to make it like that the best product isn't winning any more. And you'll see the halo effect, if you any sort of attribution. We can't talk about attributions.