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The 6 Essential Steps to Drive Sales and Leads with Louise McDonnell

The Recognized Authority

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How to Make an Ideal Lead Magnet

Lead magnets are what we call the free content that we give people in order to get their email address. It's actually really hard to put a good lead magnet together, because if you're a coach or consultant and you're usually used to helping people, you will want to put too much interest. So your lead magnet has to not be too detailed. Your lead magnet must appeal to the person who matches the profile of your ideal customer.

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