The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 1 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)
The CPG View
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Intro
This chapter examines the swift expansion of retail media and the challenges posed by widespread fragmentation and inconsistent measurement across various platforms. The discussion centers on the implications of these issues and ongoing efforts to establish standardized measurement practices.
Transcript
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