Today, I'm diving right into the recent evolution of Facebook and Instagram ads, with some practical solutions for today. The game changed drastically with the iOS 14 update, tweaking privacy settings and causing a seismic shift in all things ads. Costs surged for sign-ups and purchases, prompting some to question the efficacy of these channels.

Rather than throwing in the towel, I conducted experiments to uncover a surprisingly straightforward approach. No agency required. Now, I'm revealing the only two ad campaigns I run, and what I have my clients test for optimal results.

Note: Don't miss the live class on September 19th, where you'll learn the ins and outs of growing your audience by 1000 new leads without relying on reels, stories, or social media. Visit clairepells.com/1000 to secure your spot and take your advertising efforts to the next level.

This Week on the Get Paid Podcast:

* What it took to the changing advertising landscape

* The evolution of ads management and why that's good news for small businesses

* Agencies vs. DIY and what makes the most sense now

* Simplifying tracking and targeting so anyone can do it

* What you should be testing in your ads, and no longer testing

* Enrollment in Absolute FB Ads - why to get in before October

Mentioned in this podcast:

Live Class: Get 1,000 Leads Without Reels, Stories, or Social Media

Connect with Claire:

Now it's time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it's time to go get yourself paid

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