Data Science - Is Your Brand So Important?

It’s no secret that data science is an area where brand matters a lot.

In fact, if there’s one thing I’ve learned from A/B testing ways to help job-seekers get hired at SharpestMinds, it’s that blogging, having a good presence on social media, making open-source contributions, podcasting and speaking at meetups is one of the best ways to get noticed by employers.

Brand matters. And if there’s one person who has a deep understanding of the value of brand in data science — and how to build one — it’s data scientist and YouTuber Ken Jee. Ken not only has experience as a data scientist and sports analyst, having worked at DraftKings and GE, but he’s also founded a number of companies — and his YouTube channel, with over 60 000 subscribers, is one of his main projects today.

For today’s episode, I spoke to Ken about brand-building strategies in data science, as well as job search tips for anyone looking to land their first data-related role.