In this episode of Fog of War, co-hosts Jonathan Fink and Yaroslava
Bukhta sit down with Valeriia Voshchevska, a Ukrainian human rights
activist and digital strategist working with UNITED24.Media and several
other impactful projects. Valeriia, formerly the Global Head of Digital
Engagement at Amnesty International, brings her expertise in
communications and activism to the conversation.
Valeriia shares her work on the intersection of communications,
activism, and environmental movements. She talks about her recent
project with the Ukraine Solidarity Project, which highlighted how
Russian warfare is being funded through a shadow fleet of oil tankers
passing near the EU. Valeriia also discusses the digital campaign that
successfully pushed Unilever to sell its business in Russia.
In this episode, we explore:
🔹 Why communications strategists need to look beyond just the audience
and focus on the bigger picture.
🔹 The interconnectedness of the war in Ukraine, global environmental
concerns, and activism.
🔹 Ukraine’s external communication strategy and the importance of
crafting a message that resonates with a global audience.
Tune in for a thought-provoking conversation that connects the dots
between activism, war, and strategic communication.
🔔 Don’t forget to subscribe and hit the notification bell to stay
updated on new episodes!
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View Yaroslava’s profile Yaroslava Bukhta:
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https://www.anthro.ox.ac.uk/people/yaroslava-bukhta
https://www.ukrainer.net/authors/yaroslava-bukhta-2/
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