Nudge See - What Are the Key Things You Wanted People to Understand?

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Ten years on from the first edition of nudge, how have things changed since then? What do you think are the key lessons that we can learn from this new and final book? And what is your advice to those who want to make a difference in their lives? Please email us at editorial@dailymail.co.uk.

Since the original publication of Nudge more than a decade ago, the word that served as the title of the ground-breaking book has entered the vocabulary of businesspeople, policy makers, economists, engaged citizens and consumers everywhere. It has given rise to more than 400 nudge units in governments around the world and has influenced countless groups of behavioural scientists in every part of the economy. In October 2021 Richard Thaler, one of the co-authors of the book and winner of the 2017 Nobel Prize for economics, came to Intelligence Squared to talk with journalist and author Kamal Ahmed about Nudge: The Final Edition, a cover-to-cover refresh of the original publication.

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