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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
The Importance of Thinking Across Time Trends
Apple's iTunes music store has sold more than 70 million songs in its first year. Cisco created a new market space by thinking across time trends, says John Defterios. The process of discovering and creating blue oceans is not about predicting or preempting industry trends, he adds.
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