Audience-First Mindset vs. Follower-Chasing

The fastest way to grow your business besides the operational part is through social media. And do you know what the craziest part is? It's completely free. Today's video is my keynote at the Aspire conference in San Diego, California. I talk about the importance of loving the game to be successful in business, the importance of self-awareness and accountability, and what holds most people back from making content. I also share practical advice on how to make winning content on social. Hope you enjoy!