Influence of Identity on Food Preferences

In this episode, we sit down with psychologist Jay Van Bavel to discuss his new book, The Power of Us, an exploration of "the dynamics of shared, social identities. What causes people to develop social identities? What happens to people when they define themselves in terms of group memberships? Under what conditions does the human proclivity to divide the world into “us” and “them” produce toxic conflict and devastating discrimination? And how can shared identities instead be harnessed to improve performance, increase cooperation, and promote social harmony?"

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