The Crucial Role of HTTPS in SEO

In this episode, Matt walks through his real-world SEO checklist for launching new websites—based on the process he followed while preparing a recent client site for launch. He covers everything from SEO titles, meta descriptions, and OG images to page performance, link structure, and content considerations. Along the way, Mike shares some of his own experiences, tools, and hard-earned lessons—like why automatic OG image generation can be a pain and how redirects can impact link equity. Whether you're prepping a site for launch or just want to tighten up your SEO workflow, this episode is packed with practical, real-world advice.

Show Notes: https://www.htmlallthethings.com/podcasts/my-real-world-seo-checklist-for-new-websites