6min chapter

In Growth We Trust: Marketing | Growth | Startups cover image

๐Ÿ”ฎ Brand vs Performance, Dark Funnels and T-shaped Marketers with Michael Lorenzos, Head of Performance & Growth @ Silverbird (Bleach London, Manual, Kurve)

In Growth We Trust: Marketing | Growth | Startups

CHAPTER

The Future of Work

Everyone's been working for home, at least in the UK for the last two, two years now. I wonder where the future is going to be. For me, surprisingly, I prefer going to the office. So I think hybrid is the way to go. When you're completely remote, it's doable and we have examples that show it. But a lot of things get sped up with the in person communication. It'll be really hard today to start a company if you take three people who are fully remote and three people all in the same room because they will just know faster than you. Maybe applies more like software development and things like that but I think I agree pretty much anything

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