‘M3GAN,' and How to Market a Movie to Young People
The Town with Matthew Belloni
00:00
Is It Possible to Open a Bad Movie Anymore?
"This is this generation's first homicidal doll movie," he says. "You know it's bad. It's coming out, trains out of the station." Social media has changed how movies are marketed and sold in a big way. He doesn't think you can get through opening weekend without that kind of smell pervading. 'I don't even think you get to Friday afternoon anymore'
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