Choosing White‑Label Over Consumer Brand

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Henry Motte de la Motte is the Founder and CEO of EDGE Tutor, a global tutor outsourcing company supporting over 50 leading education and training organizations. Under his leadership, EDGE Tutor has scaled to 1,000+ teachers across 30+ countries, delivering millions of live tutoring sessions with a focus on quality, reliability, and human-centered learning.

💡 5 Things You’ll Learn in This Episode:

1. Why tutor reliability matters more than most EdTech's realize
2. How outsourcing enables high-quality tutoring at global scale
3. What makes matching tutors to learners actually work
4. How platforms use external tutor supply to handle peak demand
5. Why AI works best as support and not a replacement for human tutors

✨ Episode Highlights:
[00:02:23] EDGE Tutor as behind-the-scenes tutoring infrastructure
[00:03:32] BPO lessons applied to education
[00:06:18] Reliability as the core of learning quality
[00:09:46] Cultural training across markets
[00:13:08] Why EDGE Tutor chose white-label over brand
[00:16:21] Diversifying tutor supply to reduce risk
[00:21:47] How COVID reshaped online tutoring
[00:25:14] A pragmatic take on AI tutoring
[00:30:00] The rise of hybrid human + AI models
[00:42:31] Consolidation coming to edtech

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This season of Edtech Insiders is brought to you by Cooley LLP. Cooley is the go-to law firm for education and edtech innovators, offering industry-informed counsel across the 'pre-K to gray' spectrum. With a multidisciplinary approach and a powerful edtech ecosystem, Cooley helps shape the future of education.

Innovation in preK to gray learning is powered by exceptional people. For over 15 years, EdTech companies of all sizes and stages have trusted HireEducation to find the talent that drives impact. When specific skills and experiences are mission-critical, HireEducation is a partner that delivers. Offering permanent, fractional, and executive recruitment, HireEducation knows the go-to-market talent you need. Learn more at HireEdu.com.