Eye Tracking

Students don't even know what an atom is all the way to experts who can use everything interchangeably. So how do students go from what we teach them their beginning? Molly: Eye tracking gives you insight into what people are looking about helping you know what they're thinking. Yeah. One of my favorite things that demonstrates how it works is she'll put up this picture that they use in marketing of a baby diaper box. It's like there's two options. And one is a baby looking at the viewer next to a diaper box and they track people's eyes. They were looking primarily where the baby's eyes were looking, which is what marketers want. Right.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app