4min chapter

Psychology of Financial Planning Podcast  cover image

Behavioral finance is boring

Psychology of Financial Planning Podcast

CHAPTER

The Importance of Reflecting Back What Your Client Is Saying

The most powerful thing an advisor can do is to basically just mirror back what the client is saying. So for example, if they are really attached to a losing investment, you know, I might reflect that back. We have a natural propensity as human beings towards growth and towards healing and towards change. The problem is so many of us are just living our own internal battle with money.

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