This chapter discusses a beer brand's success in connecting with Hispanic drinkers through targeted ad campaigns and the introduction of a new drink called the cholata. The chapter also highlights the brand's expansion beyond the Hispanic community and the popularity of lime, salt, and alcohol combinations in Mexican culture.
Beer continues to shine but will future generations be less likely to drink alcohol at all?
(00:21) Bill Barker and Deidre Woollard discuss: - What’s driving the rapid growth of Modelo. - If wine and spirits can rebound for Constellation Brands. - The future of cannabis and Tilray’s tough path to profitability.
(17:17) Deidre Woollard interviews Joel Marcus, CEO of Alexandria Real Estate Equities about the future of this life sciences real estate investment trust.
Companies discussed: ARE, STZ, TLRY
Host: Deidre Woollard Guests: Bill Barker, Joel Marcus Producer: Ricky Mulvey Engineers: Dan Boyd, Heather Horton
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