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Designing the Revolution | Chapter 8 | Proximity

Designing the Revolution

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The Psychology of Proximity

There is what you might call psychological and cultural proximity. It's not time and space, more like how your attention is drawn to other people because there's some connection between them. A classic example of this is what's called people like me. The bigger causal factor is not what people say, although obviously that is important. What you need if you're going to go around the working class suburbs of Bristol, let's say, is you want working class people to do the talks. That's how human nature works, I say.

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