The Deliberate Strategy Versus the Emergence Strategy

Soto: I try to think about what would be challenging or fun or interesting, like what would help me grow the most. And i sort of go towards that. That happens to be a decent career strategy as well. It's brought certain rewards to it. The easy things, the upside of them is that they're easy. But down side is that there's usually not much in the way of rewards for them,. both personally and professionally. Write like if, if, if writing a book was really, really easy, there'd be a lot more books write.