The Origins of Gyro Worldwide

The first name of the agency was gyro worldwide. And I think at the time, you guys were really feeding into Gen X at the time. Which is interesting to me now as we're sitting here in the year 2022 and every single agency in the world is obsessed with Gen Z. So I feel like a lot of agencies, if they're going after Gen Z, they might be making mistakes because they don't really understand the market they're pursuing.