2min chapter

The Marketing Book Podcast cover image

468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham

The Marketing Book Podcast

CHAPTER

The Power of Specific Facts and Preemptive Advertising

Exploring how a new maker of shaving soaps used specific facts about their product's performance to differentiate themselves from competitors. The chapter also covers preemptive advertising and the significance of measuring and sharing product attributes.

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