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MBA548 Guest Teacher: Tim Paige – How to Create Compelling Lead Magnets

The $100 MBA Show

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How to Make Your Lead Magnets Better for You and Your Customers

Don't try to get people to optin for something that requires a huge time investment from them. Give them something simple that solves a very specific problem, and then build a relationship with them in your emal marketing or wabenars. If you know where everything leads, you can provide an easy pathway from down loading the lead magnet to the next step,. And eventually leading where the end goal is.

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