
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Reducing Friction in Sign-Up Processes
This chapter explores a study on how minimizing friction in the sign-up process for educational services can greatly improve participation rates. It emphasizes the importance of recognizing and modifying small barriers to enhance customer engagement.
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