Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

The Power of Reducing Friction in Sign-Up Processes

This chapter explores a study on how minimizing friction in the sign-up process for educational services can greatly improve participation rates. It emphasizes the importance of recognizing and modifying small barriers to enhance customer engagement.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app