🎙️ Happy Clients Podcast : Clients Don't Fire Agencies... They Fire Communication Gaps
Communication—not performance—is the real reason most clients leave their agency. In this episode of the Happy Clients Podcast, we break down why strong results aren’t enough to keep clients around and why proactive communication matters more than ever.
You’ll hear a real story about a mid-sized performance marketing agency doing everything right on paper: high ROAS, lower CPA, and month-over-month revenue growth. Yet their client still left… not because of the numbers, but because they didn’t feel supported.
Inside this episode, we unpack:
✔ Why clients fire communication gaps—not agencies
✔ How automated reports fall short without context
✔ Why proactive, human updates build trust
✔ The importance of consistent touchpoints
✔ What clients actually want from their agency partnership
✔ How to make clients feel like they’re your only client
✔ Why retention is rooted in relationships, not deliverables
If you’re an agency owner or account manager looking to improve retention, elevate client experience, and strengthen relationships, this episode is for you.
[HELPFUL LINKS]
Onboarding Checklist: Grab our onboarding checklist here.
[ABOUT THIS PODCAST]
Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.
Cheers, to happy clients!
