Plan More, Plan Better, Plan More

When people are making plans with the underlying goal of forcing certainty onto an uncertain world, they welcome false conviction. The problem with trying to impose order onto the uncertain is that you're always going to get punched in the mouth. For us, planning with uncertainty is figuring out how to build the only sure thing that things won't go according to plan into the plan. It's a posture over a plan that embraces learning, adaptation, and iteration while understanding that plans don't have finish lines.