RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
GTM Live
What's the Leading Indicator of Success for Demand Gen?
Nichbana: How do we change the measurement of success at the top. He suggests using self-reported attribution high in a hybrid attribution form to be able to see what is actually creating the demand for customers that become for prospects, he says. "It's so simple add one field to the form and make your organization to get your data" 'I'm not sure if you call that a leader versus the leading indicator on linked in a linked in post Is whether or not it gets tracked by HubSpot' - nichbana.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
