3min chapter

Lancefield on the Line cover image

Alex Osterwalder: Stimulating innovation from the C-Suite

Lancefield on the Line

CHAPTER

The Power of Decentralized Decision Making

Innovation doesn't just live in a part of the company, it's a mindset that you need to be able to turn on and off. It's all about decentralization and autonomy while keeping alignment. You want one strategic direction and everybody aligned to that, but you want decentralized decision making. And I mean, Ping Aang is an example of an ecosystem player who has created over $30 billion in revenues.

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