5min chapter

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The Future of Audio

a16z Podcast

CHAPTER

Machine Learning and Recommendations

Spotify is using machine learning to personalize music for users. The company has created an editorial playlist based on the idea of "algalatorial principle" Algorithms are good at scaling but not great at coming up with new ideas, says Spotify's COO Connie Krumholz. She explains how ML can be combined with human creativity and storytelling in a way that makes it more effective.

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