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Mike Duboe | Growing Consumer Brands That Endure
Greymatter
Using Data Science to Drive People Into Targets
It's a very different level of understanding e-commerce when you're at Stitch Fix than at native. I think also the biggest difference is the number of SKUs. Like there would have been a point in time where having kind of that type of analytical rigor and data scientists around marketing would have been overkill, right? We actually did that when we were trying to drive people into Target where we ran like ads and locations around a target and then measured lift and like incrementality at the target. It was incredibly effective for Target.
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