Apple's Privacy Power Play and TikTok Concerns
Sharp Tech with Ben Thompson
00:00
What's the Biggest Problem With HET?
Apple is trying to get rid of the IDFA, a unique number on your phone used by advertisers. When you say no to that prompt, IDFA goes away. HET isn't just a technical limitation on using IDFA. It's a legislative dictate that you cannot do this whole host of things. And so it's basically an attempt to kill this entire ecosystem from my perspective.
Play episode from 16:52
Transcript
