The Risks of Precision Agriculture

I'm curious, like you've mentioned many of these great bright spots and new approaches. What are some of the risks in investing in these new ways of doing agriculture? Well, I mean, I think we're really, really interesting air and something I'm involved with as well is precision ag. Currently there's about eight to nine billion being spent a year on precision ag inputs - gizmos for measuring stuff. But I honestly think there's virtually no farmer who's getting any much, any real benefit from it because the data is not interoperable. Much harder to work with 200,000 farmers than three big agri businesses.