Growing Profitability ft. Brian Garofalow of Skullcandy
Ecommerce Playbook: Numbers, Struggles & Growth
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The Power of Brand Marketing
The chapter explores how brand marketing extends beyond product features to encompass building a community and creating identity, resonating with consumers and content creators. It discusses the influence of skate and surf culture on lifestyle brands, the potential of American brands like Igloo and the strategy of a premium outdoor products brand. Moreover, it delves into challenges and strategies in direct-to-consumer models, evolving consumer trends in board sports, and the impact of social media influencers on culture.
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