Embracing Failure in Innovation

Can neuroscience make you creative on command? Dr. John Kounios is the Director of the PhD Program in Applied Cognitive & Brain Sciences at Drexel University. He's also co-author of the book The Eureka Factor: Aha Moments, Creative Insight, and the Brain.   Dr. John Kounios, studies the neuroscience of insightful thinking. It turns out that insightful or creative thinking is, in fact, a different type of thinking than analytical thinking, and there are conditions that will encourage insightful thinking.   In this lengthy discussion, Dr. Kounios unpacks what is unique about insight, and what conditions will encourage insight. We also share specific techniques that each of us uses to get ourselves into an insightful state, including sleep, nutritional supplements, and sensory deprivation.   Sponsors http://kadavy.net/treehouse http://kadavy.net/audible   Show notes: http://kadavy.net/blog/posts/love-your-work-episode-8-creating-aha-moments-with-neuroscientist-dr-john-kounios/