Sasha: I mean, the numbers are still prtty crazy. If you think about the typical anternet business, you have access to, theoretically everybody on earth, everybodywis connected to the web. We see in our system how many cookies we have to make for a 30 minute time slouht. It's really high men, no, 60 % of people buy again. They're just always quality cookies. And people na so surprised whn they're like, straigt up warm when they'repulling him out f the box. Si, like, we just made em. That's part of our focus.
When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.