Sara Ahmed's "The Cultural Politics of Emotion" (Part 2/2)
Theory & Philosophy
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The Stickiness of Cleanliness and Race
This chapter explores the emotional concept of 'stickiness,' focusing on how feelings of disgust are culturally linked to race and cleanliness. Through the analysis of cleaning commercials and media portrayals, it reveals the societal vulnerabilities and narratives that perpetuate these associations, illustrating the implications of race in perceptions of dirtiness and purity.
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