The most important book of the last 25 years is Robert Putnam's Bowling Alone, where he demonstrated through an avalanche of data that we're living more atomized and disconnected lives. And so I hear what you're saying about the need for belonging and the isolation and loneliness. So again, just if we could look at him and read about him and understand him and what he went through and see the commonality there I think that's something that can be very healing and helpful for someone who is spiritually open but really skeptical about what the Christian message is all about.
Episode 51 - Does Jesus Need an Ad Campaign? with Jason Vanderground
If you watch any sports on television you may have seen one of the edgy, black & white ads from the “He Gets Us” campaign. Designed to introduce Jesus to a culture that is actually quite intrigued by him, this campaign has created both curiosity and questions. We are excited to be joined this week by one of the chief architects of the campaign, Jason Vanderground. Join us for this excellent conversation about the campaign itself, the broader theological questions at play, and even the role of advertising as a tool of evangelism.
Show Notes:
-He Gets Us campaign
Video Ads:
-The Rebel
-The Birth
-Outrage
-The Influencer
-Dinner Party
-He Gets Us campaign - About Us
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Produced by Kris Carter