International Expansion: Long-Term and Costly

Ken Belson, The New York Times’ longtime sports business reporter, swings by the pod to discuss his new book on the NFL’s gargantuan and many-tentacled business, aptly titled Every Day Is Sunday: How Jerry Jones, Robert Kraft, and Roger Goodell Turned the NFL Into a Cultural & Economic Juggernaut. They break down the league’s long arc to cultural dominance, and whether anything can derail its success.

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