(Sponsored) The future of in-game ads, in-app purchases and beyond
The GamesIndustry.biz Microcast
00:00
Adding in-App Ads to Your Game Pre-Launch
Research indicates that IAP plus IAA combo, the model that we were talking about before at launch helps you to maximize both the critical day seven and day 28 retention. In fact, developers surveyed found that adding in-app ads post-launch did indeed increase ARPDAO at least marginally. And listen, if your game is already out there, you still have time to incorporate IAA's in your business. One of our gaming publishers, more fun, actually saw an increase in the number of non-paying players starting to pay for items that is after adding in- app ads to their previously IAP only model.
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