In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success.

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Best Moments:

(00:53) Introduction to Marigold's new research report on relationship marketing

(03:42) How trust, loyalty, personalization, and omnichannel experiences drive brand success

(05:09) Lessons brands can learn from top performers in customer retention and engagement

(09:02) Examples of companies excelling in personalization and omnichannel experiences

(13:59) Financial services leading in relationship marketing

(18:36) Why email remains the top-performing marketing channel

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Guest Bio:

Michelle Fitzpatrick is the Vice President of Enterprise Strategy and Services at Marigold, a relationship marketing company serving over 40,000 customers worldwide. With extensive experience in data-driven marketing, Michelle provides valuable insights on consumer behavior, brand loyalty, and personalization strategies.

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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