18min chapter

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How to Nail Product-Market Fit and Scale a B2B Company with Thejo Kote of Airbase

Village Global Podcast

CHAPTER

Navigating Product-Market Fit in B2B Companies

The chapter explores strategies for finding product-market fit in B2B companies, emphasizing the importance of de-risking business by validating with users, identifying key buyer personas like controllers and CFOs, and building a strong customer base through early adopters and network referrals. It also discusses the strategic approach to setting pricing models, focusing on building relationships with customers before discussing pricing and highlighting the continuous process of product-market fit rather than a binary state.

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