In 19 94, jeff decided to leave a cushy job in finance to start an inter company that he even said had a 70 % chance of failure. He used what is now referred to as the regret minimization framework. The model asks yourself if you will ever regret not doing this? It's such a simple question, right? But it makes you profoundly focused on long term thinking and gets you off the treadmill of making decisions to mitigate short-term pain.